Definition of ALPEN arête

: Alpen Arête Consulting works with private businesses, destinations, organizations, and government agencies to offer a path with clear perspective from all sides.

  • Public Relations and Communications

  • Website and Graphic Design

  • Strategy and Programmatic Design

  • Community Positivity and Outreach


: a sharp-crested ridge in rugged mountains
the edge formed by the meeting of two planes, line formed by two slopes of a mountain ridge

Layers of Depth and Focus

Julie FaberSocial connections were so much simpler when I formed my first web marketing company 20 years ago. My business degree had no coffee stains. Three hundred sites later, I have sold two successful companies; Telluride Websmith and Mountain Studio, now building upon experience gained in web, PR, print and ever-changing social media. True success is circular. Ever repeating.

My name is Julie Faber, and I guide clients past the arêtes in business—those alpine roadblocks every business encounters. With the varying landscape of marketing tools and media, it’s not enough to create one program; the program must be flexible enough to change on a dime.  It takes a hybrid approach.  This might be offering a smart choice or inventing a different route altogether. Let us take you to where the clouds hold your thoughts. To where you can see your own reflection so perfectly, you find perspective.

Email Marketing. Website Design.

Web Design & Development
Social Media Management
Public Relations
Destination Marketing

Bishop Visitor

Web Design & Development Social Media Management Public Relations Destination [...]

As Pablo Picasso put it…

Others have seen what is and asked why.
I have seen what could be and asked why not.


Winner Best Brand under $1MM, Visit California Poppy Award 2020

Winner Best Collaborative Marketing Campaign, Visit California Poppy Award 2020

Community Star Award, Inyo County Superintendent of Schools 2017

PRism Award Winners 2014, Digital Public Relations Tactics (Online Communications) – Websites